3000 RUBLES
clothing brand concept mock-up
the concept for this brand is to take the idea that clothing in many cases is a representation of wealth and make it literal throught the use of currency graphic artwork.
the grahic of each product would represent its literal selling price. For example, a shirt that cost 100 USD would have a $100 bill graphic.
essentially, the graphics allow the customer to flex however much money they choose. to increase longevity of the brand, each seasons drop would feature a different countries currency and all prices would be converted to the currency of the consumer’s country.